To know how to say what other people only think, is what makes men poets and sages; and to dare to say what others only dare to think, makes men martyrs or reformers. –Elizabeth Rundle
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Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. In fact, referral programs are great in growing both your customer base and email base. Be certain that you get personal permission from someone before you add them to your subscriber list. If you send emails without permission, your emails may be considered spam. This could end up hurting your reputation, causing your ISP to block your emails. Now and again, change your format a little, giving it more of a personal touch. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.